W.When we think about our beauty routines, three main categories immediately come to mind: skin care, hair care, and makeup. But with “beauty” and “self-care” becoming more and more synonyms, who in the world would have thought the best new toothpastes (yes, toothpastes) would have such a moment.
In recent years, oral care has gotten a shine. Kendall Jenner became the spokesman for MOON Oral Care, Lenny Kravitz launched his own toothpaste brand and trendy ingredients such as CBD and coconut oil have moved from skin and hair care to dental care. “Beauty transforms into this element of wellbeing, and it’s not just that aesthetic thing – there are emotional aspects that go beyond the superficial parts of beauty and go into the holistic side of things,” says Hello founder Craig Dubitsky. He notes that his brand is widely available from Target to Whole Foods to Ulta, underscoring that while still a mass consumer item, it’s now design worthy enough to be thought along with quaint serums and moisturizers .
“Toothpaste was [around] forever [but] was always the same. If we bring out something that challenges the category with a new look, feel, and experience, that definitely adds something, ”says Cody Levine, co-founder of Twice Toothpaste The broader wellness and beauty routine is really important because it helps prioritize oral health. “With the new class of cool kid toothpastes, you can have both.
Flip through the best new toothpastes that you not only want to showcase on your beauty product shelves, but that you actually want to use twice a day, every day.
14 of the Best New Toothpastes to Know
Photo: W + G Creative
This toothpaste uses ingredients like baking soda, natural abrasives, and mint oil to whiten teeth, remove plaque, and keep your breath fresh. David’s products are designed with sustainability in mind and have received EEC verification for their clean and safe formulas.
You have a skin care routine mornings and evenings, so why not your teeth too? This is the principle behind Twice, which offers two different toothpastes to be used at different times of the day. In the morning you have a stimulating flavor combination of wintergreen and peppermint, and at night vanilla and lavender help you relax. All of their products are formulated with antioxidant vitamins and aloe vera to clean and protect your teeth while soothing your gums.
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The CBD craze has officially reached oral care, and for good reason. The anti-inflammatory properties of the cannabinoid relieve gum irritation, which means there will be no more swelling or bleeding. This paste combines CBD with aloe vera and antioxidants to strengthen and protect your entire mouth.
Thanks to green tea, this whitening toothpaste fights the bacteria that cause tooth decay while also recharging your smile with antioxidants. What is more? It smells of neem and peppermint, which neutralize the bacteria that cause bad breath so you smell fresh all day.
The all-in-one soap from Dr. Bronner is famous for their ability to do anything for your hair and body, and the brand’s toothpaste aims to do the same for your mouth. It removes plaque and leaves a tingly feeling in the mouth.
This toothpaste combines two of the most exciting skin care actives – hemp and coconut oil – into a tooth and gum friendly formula. It brightens, prevents tooth decay, strengthens tooth enamel and moisturizes your mouth for a smile you can feel comfortable with.
The main ingredient in this paste is pink Himalayan salt which is both anti-inflammatory and antibacterial and will help detoxify your entire mouth. Plus, it comes in an easy-to-use pump that doses the perfect amount of product every time you brush.
This stuff has all of the ingredients you want … and none of the ones you don’t have. It’s sulfate-free, but still creates a gorgeous lather that removes plaque and keeps your smile pearly.
Linämel gets its name from the enamel protective combination of three ingredients that make it so effective. An extract made from cocoa called theobromine strengthens tooth enamel, fluoride works against tooth decay, and xylitol is a natural sugar that neutralizes the pH to reduce tooth decay. So much science in such a cute orange package.
When it comes to clean toothpaste, it doesn’t get much better. Marvis products have been popular in Italy for years and are now widely available at our favorite beauty retailers here in the US.
Forget the usual mint and cinnamon – this stuff is basically your morning latte in a tube. It’s made from all-natural ingredients like vitamins and plant extracts, and you’ll love the feel on your teeth almost as much as you love the taste.
Serving double mint, this toothpaste offers triple the dental treatment to brighten your smile, freshen your breath and fight tooth decay. It’s made from natural ingredients – plus fluoride – to get the job done.
Lebon was created with a mission to make toothpaste feel like a “pleasure product,” and the gold packaging and luxurious mango and mint flavor (you might crave a fancy cocktail by the pool) do just that.
Just as you can have sensitive skin, you can also have sensitive teeth. Treat them to a gentle cleansing with turmeric and ginger, a combination that is gentle on teeth and gums and at the same time prevents bad breath.
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